'to define is to limit'
our journey
What started with selling art socks back in 2018, turned into a full-fledged merchandise store during the lockdown in 2020 when we had the chance to create the first ever merchandise for stalwart Arjun Vagale. Since then, we have collaborated with Bass Camp (Krunk Kulture), Diva Dhawan, and Antariksh Records. We aim to create a safe space - sacred like a dance floor and inspired by the disco culture, where we make merry sans heed to creed.
We have since expanded our range into incorporating ancient Indian craft techniques, and we solely focus on creating with organisations that help lesser privileged of the society in India, in small batches, using a combination of made-to-order and inventory. We also commission creatives from across the board to make our limited edition tees, like we did one with Paradise Tender, a Delhi-based tattoo and tooth gem artist.
Our universe pays homage to raves, artists, counter culture, age-old crafts and artisans.